The transparency of blockchain technology is transforming sustainability criteria into competitive factors


Although globalization has created many benefits for clients and producers alike it has also brought about new challenges. Prominent examples of bad practice which resonate with socially conscious customers include the exploitation of cheap labour and decreased transparency in food supply chains, with producers misusing various ‘fair trade’ brands and branding.

A big part of the world has vowed to pursue the United Nations (UN) sustainability goals. Nowadays many technology companies are looking into potential solutions which could increase transparency in this area, with blockchain and artificial intelligence technologies seen as potential answers to this problem.

While many have known blockchain primarily as the technology that enables the existence of cryptocurrencies which are in turn tightly connected to speculative investment schemes, the future holds new valuable applications ​​of blockchain. There are many indications that blockchain technology will revolutionize the sustainable production and sale of food as well.

As part of Podim DX Leanne Kemp, CEO of Everledger and co-chair of the World Economic Forum on the future of manufacturing, will reveal how traceability, trust and new technologies are linked to sustainability goals.

Read the whole article (Slovene)

(The original article was published on the webpage)

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