Interactive multimedia billboards – Adin DS: upgrading the transformation server, display and marketing features

The Partners

  • Faculty of Electrical Engineering and Computer Science, University of Maribor (FERI UM)
  • Faculty of Logistics, University of Maribor (FL UM)
  • Regional Chamber of Crafts and Entrepreneurship Celje
  • Adin d.o.o.


Under the watchful eye of their mentors students gained new knowledge through creative paths. They developed a transformation server and new building blocks and learned about competencies needed for the distribution and marketing of new innovative solutions in the field of interactive advertising with ICT technologies.

The implemented solution can be applied outside the digital messaging industry in public institutions and other types of companies as well. The project enabled participants, especially students, to collaborate in an industrial project with development and market potential. The benefit of this digital messaging technology solution can be applied to any display and on any device that allows playback of images and video. With it, we can display diverse types of content and information, such as weather forecast, sequence of images or videos, date, animations, graphs, and documents.