Adding new sales channels and introducing new shipment marking technology

The Partners

  • RECA d.o.o.,
  • Faculty of Logistics, University of Maribor,
  • Faculty of Economics and Business, University of Maribor,
  • Faculty of Mechanical Engineering, University of Maribor
  • Faculty of Computer and Information Science, University of Maribor.


In the company RECA d.o.o. they promote the services such as the marketing of fasteners, tools, consumables exclusively through salesmen working in the field. They note that such mode of operation lowers customer responsiveness, the flexibility to adjust supply to demand, and lowers the quality and price of customer service. In addition, they note that salespeople are not always present with customers, retail sales for end customers are not carried out, online sales are not available, and etc. The company is aware that any change in sales channels would affect the logistics system through which they deliver goods to customers. They want the new sales channels to increase the utilization of existing increase and not to create the need for additional resources.

As a result of the project, a model of a single logistics platform to support sales and marketing activities was developed. The company received a critical assessment of the existing sales channel, an assessment of emerging online sales, an electronic catalogue of goods based on carefully considered parameters that determine each unit in the goods flow, and recommendations for future marketing. An application for tracking shipments based on QR codes was created.